Webinar Spotlight
What Over 250K Dealership Payroll
Records Told Us
Webinar: What a Quarter Million Dealership Payroll Records Told Us
WEDNESDAY, AUGUST 26 @ 10am PT/1pm ET
The 2026 NADA Dealership Workforce Study, produced in partnership with ESiQ, is the automotive retail industry’s most comprehensive view of dealership workforce data. This year, a record number of NADA member dealerships submitted over 250K payroll records, revealing one clear signal: the workforce is shifting from the previous two years.
Join Joe Fleming, Industry Relations Manager at NADA, and Cathy Palochko, COO of ESiQ/Ander, as they break down the findings that matter most to dealership operators.
You’ll learn:
- Where pay increased
- Which positions saw the biggest retention gains
- How to benchmark your dealership’s workforce dashboard against national and regional data
- Longevity-based compensation strategies that are working right now
- What the data signals for the year ahead
- Results from the study’s first-ever measurement of AI adoption in dealerships
This is the clearest picture yet of where dealership staffing stands, and where it’s headed.
Speakers
Joe Fleming
Manager, Industry Relations | NADA
Cathy Palochko
Chief Operating Officer | ESiQ/Ander
About ESiQ
ESiQ is a workforce insights solution built exclusively for automotive retail. We develop and deploy employee surveys and AI-powered analytics to help dealerships reduce turnover, improve engagement, and strengthen leadership performance.
ESiQ is proud to power the Dealership Workforce Study, the biggest research study of the year for NADA. Our partnership has set the standard in automotive workforce insights for 15 years, helping dealers hire better, pay smarter, and keep their best people.