Making Automotive a Better Place to Work
for 30 Years
Workforce Insights for Automotive Dealerships
Who we are...
ESiQ is a workforce insights solution built exclusively for automotive retail. We develop and deploy employee surveys and AI-powered analytics to help dealerships reduce turnover, improve engagement, and strengthen leadership performance.
ESiQ has continued to make the automotive industry a better place to work for 30 years, driving innovation and excellence in workforce insights.
Our collaboration with NADA has established the industry standard for automotive workforce research and comprehensive industry insights.
Trusted by top dealer groups
Top dealer groups and OEM’s trust ESiQ to understand and improve their workforce.
Customer Experience Starts With
Employee Experience
The Experience Model for Your Organization
You cannot deliver great customer experience (CX) without first delivering a great employee experience (EX). Together, those two things create the ultimate dealership experience (DX) that separates you from your competitors.
Most dealerships have this backwards. They measure CX constantly and EX almost never, then wonder why service scores move without explanation. ESiQ starts at the source, your employees.
Which ESiQ Solution Is Right for Your Dealership?
If you need to...
Start with
Understand what is driving turnover
Pulse Survey
Measure the full employee experience annually
Engagement Survey
Get new hires productive faster
Onboarding Survey
Understand why people leave
Exit Survey
Know whether your team is ready to adopt AI
AI Readiness Assessment
Develop your leaders with real feedback
Leadership iQ360
Spot turnover risk year round
Retention Monitor
Employee Surveys
Hear from your people at every stage.
Engagement Survey
The ESiQ Engagement Survey is the comprehensive annual measure of your dealership’s employee experience. It benchmarks satisfaction, engagement, and flight risk against automotive industry standards to develop targeted strategies.
Pulse Survey
The ESiQ Pulse Survey identifies what is driving turnover at your dealership before it reaches your bottom line. It measures engagement, surfaces retention risks, and tells you why people stay and why they leave, while there is still time to act.
Onboarding Survey
The ESiQ Onboarding Survey captures how new hires experience their first weeks at your dealership. It uncovers issues that may delay productivity, so new employees are set up for success from the start.
Exit Survey
The ESiQ Exit Survey uncovers the hidden reasons behind turnover through confidential, unbiased feedback from departing employees. Those insights show you what to change to improve retention and build a workforce that lasts.
Retention Monitor
Retention Monitor predicts retention challenges with real-time analytics to identify red flags and proactively address workforce issues before they escalate.
Assessments
Find out where you stand, then move.
Leadership iQ360
Leadership iQ360 gives your leaders objective, data-driven insight into how they lead, drawn from confidential, unbiased employee feedback and AI-powered analysis. It turns that into a path for continuous improvement, aligned to where your organization is headed.
AI Readiness Assessment
The ESiQ AI Readiness Assessment evaluates how prepared your dealership is to adopt and govern AI across BDC, Sales, F&I, Service, Parts, and Marketing. It shows where AI is already in use, often without leadership’s knowledge, where that creates exposure, and what to do next. Free Leadership AI Readiness Assessment through October 31, 2026.
WHY DEALER GROUPS CHOOSE ESIQ
The industry standard in automotive workforce research
ESiQ has one mission: to make automotive a better place to work. For 30 years we have helped dealers reduce turnover, boost productivity, build a more engaged workforce, and keep their best people.
We have always been 100% dedicated to retail automotive. One industry, for three decades, which is why our benchmarks mean something specific to your store.
We developed the Dealership Workforce Study with NADA 15 years ago. To this day we are the curators of that study for both the National Automobile Dealers Association (NADA) and the Canadian Automobile Dealers Association (CADA), giving every ESiQ benchmark a foundation no other provider can match.
More dealerships on Automotive News’ Best Dealerships to Work For list use ESiQ than any other provider.
Build Stronger Dealership Teams
ESiQ shows you where you stand and what to do about it.
Frequently Asked Questions
What is an employee engagement survey for car dealerships?
An employee engagement survey for dealerships measures how satisfied, committed, and likely to stay your staff are across departments like Sales, Service, Parts, and F&I. Results are benchmarked against other dealerships, which shows you whether a score reflects a real problem or normal conditions for retail automotive.
How often should a dealership survey its employees?
Most dealerships run a full engagement survey annually and supplement it with shorter pulse surveys two to four times a year. Annual surveys give you depth and benchmarking. Pulse surveys catch problems in between, when there is still time to act.
What is the difference between an engagement survey and a pulse survey?
An employee engagement survey is comprehensive, run once a year, and benchmarked against industry data. An employee pulse survey is shorter and run more frequently, focused on what is driving turnover right now. Most dealerships start with a pulse survey and add the annual engagement survey once they want the full picture.
How does ESiQ benchmark dealership survey results?
ESiQ benchmarks results against retail automotive data drawn from three decades in the industry and 15 years curating the NADA Dealership Workforce Study. Comparisons are made against other dealerships rather than a cross-industry average, so your scores reflect realistic expectations for your business.
How long does it take to run an ESiQ survey?
Most ESiQ surveys take employees 10 to 15 minutes to complete. Setup, fielding, and reporting timelines vary by survey type and dealership size, and an ESiQ consultant reviews results with you once reporting is ready.